As a brand we've always stayed true to our foundations; true to the sport. For more than ten years, we've maintained our belief that there is no substitute for high performance and premium quality. Our mission, is to enhance every individual’s experience.
Continuing to push the boundaries of innovation, safety and design, we work hard to remain a key player in the growth of the sport. We acknowledge all the different disciplines of riding and ultimately, we feel a responsibility to reach the demands and needs of each rider from every target group and style.